Chocovica is a brand for boutique handmade chocolate. Victormov created visual identity including logo, typography and three of the main package design. As main motive we used shevitza. It is the most emblematic decoration sign in bulgarian traditional art. My aim was to bring new life into the traditional and to create contemporary branding face.
The makers say:
Chocovitsa is a friendship and a pleasure to share ideas! Delight in every single piece of real chocolate embraced in colorful Bulgarian embroidery!
Bulgarian embroidery, successor to a rich past, embroiders the present like an endless puzzle with thousands of versions. Chocovitsa combines some of them with pieces of handmade chocolate produced directly from fine sorts of cacao beans! Taste Chocovitsa - Enjoy happiness!