Victormov creative collective developed a full 360 visual identity, interior, graphics communication, advertising strategy and social campaign for the new Ego Club. For the stage performance we created series of unique motion graphics inspired of the our typography and base concept behind the logo.
Victor Muhtarov: Art Director, Graphics Design
Peter Stoyanov: SGI
Alex Gavrilov: Print Production
We started off with the logo. Researching the shapes we got inspired by the solid circle and implemented it with the following concept of the Ego face. From there we created the full identity of the brand.
We created presentation video from opening party
The live visuals and lights are a big part of the show in the club. We produced series of animations for the shows and performers. Each animation is unique, with custom sound design and inspired by the main concept of ego and how people perceive it.
Each night the lights go out. The deep base sound starts, trembling, building tension and then released in sync with the lights and visuals to set the start of the show.
other set of animation